Building a Culture of Voting Through Choice Architecture

With one Instagram post, Taylor Swift ignited a surge of voter registrations on Vote.org. Samantha Bee is gamifying civic action, Parkland students have made a video and are traveling the country urging people to register to vote, and professors at the University of Michigan have an interesting assignment for their students: make voting sexy. In advance of the midterm election, there is a reinvigorated push to improve America’s low voter turnout rate, which during the 2014 elections was roughly a third of the eligible population (a 70-year low). ….[READ]

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