What’s in a Name? The Role of Expectations, and Reality, in Our Judgements

When Juliet muses that “a rose by any other name would smell as sweet,” she’s refusing to allow a name and its baggage to overrule her better judgment. What could be more romantic than refusing to be encumbered by something as silly as a family name? But putting romance aside, does Juliet have a point? As it turns out, not so much. Our perceptions, judgements, decisions, and behavior are influenced by the way things are worded, or “framed.” ….[READ]

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