An Extra Nudge Can Lead To Big Behavioral Changes

Scientists know that social nudges — encouraging people to modify their actions by comparing their activities to those of their peers — can lead to socially desirable changes. Just a single nudge, for example, can lead people to decrease their energy usage. New research published in PNAS by Questrom’s Robert Metcalfe and four co-authors suggests that it may be time to double down on these nudges. In a study that examined the energy usage of households who received zero, one, or two nudges designed to prompt energy conservation, those receiving two nudges saved about twice as much as those receiving just one. ….[READ]


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