‘Tis the Season for Americans to…Give to Charity?

In 2014, 31% of annual charitable giving occurred in the month of December—and 12% in the last 3 days of the year. Why? There are many potential reasons. The traditional holiday season sparks generosity and a desire to help others. Some people make last-minute donations for tax purposes. And more recently, fundraisers’ giving campaigns are in full swing this time of year, reinforcing the trend. People also may feel overindulgent with their holiday spending, and donating to charity helps to offset that feeling—hence the creation of #GivingTuesday, a day that saw donations increase 148% between 2013 and 2014. ….[READ]


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