You make decisions quicker and based on less information than you think

We live in an age of information. In theory, we can learn everything about anyone or anything at the touch of a button. All this information should allow us to make super-informed, data-driven decisions all the time. But the widespread availability of information does not mean that you actually use it even if you have it. In fact, decades of research in psychology and behavioral science find that people readily make data-poor snap judgments in a variety of instances. ….[READ]


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