Does Taking Pleasure in Giving to Others Make Us Selfish?

If a single word could capture the feel of the winter holidays, it might be glow. The word itself sounds snug and warm. It suggests candlelight, roaring fireplaces, and lights twinkling through boughs and brightening the darkest days of the year. It conjures the feeling that accompanies gift-giving, too. Giving gifts reliably creates such a cozy, pleasurable feeling that economists dub it the “warm glow” of generosity. But much like the creeping shadows cast by even the cheeriest fire, the warm glow has a dark side. ….[READ]


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