The Loyalty Penalty: why do disengaged customers pay more for essential services?

Imagine you’re thinking about whether to switch your broadband provider. You’ve seen various offers advertised, and reckon you could save money. Sounds simple. But before signing up to a new deal you’ll need to: Consider whether it is worth staying loyal to your current provider. Will you lose existing customer discounts? Could you lose your email address? Will the new WiFi signal be less reliable? Navigate your way through a huge array of complex deals, comparing different discounts, perks (e.g. free music subscription), bundles (e.g. telephone, mobile and broadband), speeds and prices. ….[READ]

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