An Anthropologist Investigates How We Think About How We Think

One afternoon several years ago, Emily Martin, a professor emerita of anthropology at N.Y.U., filled out a personality questionnaire through an app on Facebook called This Is Your Digital Life. This was long before the app’s creator, Aleksandr Kogan, was accused of using it to harvest information from more than fifty million Facebook users and sharing it with the consulting firm Cambridge Analytica. (The firm allegedly offered that data, in turn, to clients, including Donald Trump’s Presidential campaign.) ….[READ]


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